Allana Pet Solutions, the pet food division of Allana Consumer Products Ltd (ACPL), has appointed Indian cricketer Shubman Gill as the brand ambassador for its flagship dog nutrition brand, Bowlers.
The association marks a significant step in the company’s effort to accelerate its consumer-facing business and promote scientifically formulated, balanced pet nutrition in India.
As part of the agreement, Gill will headline integrated campaigns across digital, regional, and on-ground platforms aimed at strengthening Bowlers’ presence nationwide. A particular focus will be placed on Tier 2 and Tier 3 cities, where pet ownership is rising rapidly and awareness around premium nutrition is steadily growing.
Speaking on the association, Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
“Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets.”
Allana Pet Solutions (APS) is the pet care division of Allana Consumer Products Ltd., part of the Allana Group, a diversified global conglomerate with interests in food processing, agro-commodities, and consumer goods. APS focuses on developing high-quality, science-led pet nutrition products that meet global standards. Its flagship brand, Bowlers, offers a range of dog food formulations designed to deliver complete and balanced nutrition, catering to the evolving needs of pet parents across India.
Gill, widely recognized as one of India’s cricket’s brightest young talents, is expected to bring aspirational value and credibility to the Bowlers brand. His growing popularity among younger audiences mirrors the consumer demographic that Allana Pet Solutions is targeting with its premium pet nutrition offerings.
