The Indian star batter, Shubman Gill has been named the brand ambassador of the men’s personal grooming brand, Fiama Men.
To encourage the association with the 23-year-old sensation, the company has also launched an advertising campaign curated by Caffeine Films LLP, featuring Gill to showcase how young men are approaching shower routines.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, “Looking and feeling good both are at the core of grooming today. Every individual has a different perspective, be it the choice of grooming products or their shower preferences. Fiama Men is at the forefront of this new wave of grooming and feeling good that truly begins in the shower. The new charcoal and grapefruit gel bathing bar and shower gel, designed to elevate the everyday bathing experience, tap into the shower mood of young men. Fiama Men with Shubman Gill as the new shower ambassador is set to enrich grooming experiences.”
Aarti Desai, Creative Director of Caffeine Films LLP, said, “The category for Men’s soap can be pretty clinical and vanilla. We wanted to create a mood of freshness with a whole lot of fun added to it and to see Shubman Gill having a blast in the shower.”
Speaking up on the association, Shubman Gill, commented, “Routines and rituals are part of everyday life. Mine is all about hard work, perseverance and performance but I also ensure taking time out for myself to rejuvenate and refresh. A refreshing, indulgent shower is my way of chilling – Mood playlists, grooving to the beats and just chilling under a shower! Nothing refreshes truly like Mazze ki freshness and I am really glad that a brand like Fiama Men acknowledges this need of a shower experience to start afresh or just unwind”.
Fiama Men is an Indian male personal grooming brand that comes from the family of Fiama Di Wills, a subsidiary of ITC Limited. The entity produces different men grooming products such as men’s facewash, soaps, shower gels and many such products.