Shubman Gill, the Indian Test captain, is all set to star in Nike‘s worldwide campaign for the Mind 001 mule and Mind 002, the company’s first neuroscience-based footwear.
Gill brings to life the attitude at the heart of Nike Mind, which was created to assist athletes in being present before and after competition. The two mind-altering silhouettes, which have been scientifically proven to stimulate important sensory regions of the brain through underfoot stimulation, enhance an athlete’s awareness, grounding them in their body and returning them to the present moment.
“As athletes, we know how much of our performance comes down to what’s happening in our mind, just as much as our physical training, says Shubman Gill. “Growing up, I have worn plenty of Nike gear across different stages of my sport, Nike’s commitment to innovation and quality is unmatched. It’s great to see them creating innovations that support not just the physical demands of athletes, but the mental side as well.”
“I’m incredibly grateful for my partnership with Nike over the years. We share the same core values—authenticity, hard work, and the belief that sport has the power to inspire. I hope moments like these can help to inspire the next generation of Indian athletes to see it and believe it,” says Shubman Gill.
Tarundeep Singh, General Manager, Nike India, said, “Shubman brings a mindset that defines Nike Mind – sharp, disciplined and locked in when it matters most. He is an athlete who understands the power of being present, and that makes him a natural fit for this innovation. India’s athlete and sporting community continues to evolve at pace, and we love to see more and more of our athletes on the global stage.”
Shubman Gill makes his second appearance in a global Nike campaign in as many months, having previously appeared as one of the athletes in the brand’s ‘Just Do It’ campaign.
