Shriram Finance, a leading financial services provider, has unveiled a new advertisement campaign ‘#TogetherWeSoar,’ featuring brand ambassador and the World Cup-winning Indian coach, Rahul Dravid.
This ad demonstrates Shriram Finance’s dedication to partnering with ambitious India, emphasising the power of connection and togetherness.
Many Indians embrace the ‘So, what?’ mindset, which reflects the will to overcome all obstacles on their path to achievement. This ad tries to honour this ethos and represent collaboration as a method of achieving success, using a slice from Dravid’s personal life.
The message is clear: “Together we soar.” By developing close ties with customers, the brand enables them to step into their power and realise their aspirations.
Dravid symbolises the ideals of collaboration and perseverance that Shriram Finance represents. His presence exemplifies the brand’s dedication to cultivating partnerships that drive success.
To add to the campaign’s appeal, actor Naseeruddin Shah adds his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Shah’s compelling contribution to Shriram Finance’s message emphasises the company’s commitment to assisting individuals in achieving their goals through meaningful partnerships.
The marketing also includes songs written by Academy Award winner K.S. Chandrabose for the Telugu version and famous lyricist Madhan Karky for the Tamil version, establishing a strong emotional connection with fans across several countries.
The ‘#TogetherWeSoar’ campaign will use a full 360-degree media approach to engage people across print, digital, television, social media, and outdoor channels, as well as select cinemas in India. Moreover, Shriram Finance’s collaboration with the Pro Kabaddi League (PKL) will aim to help the brand with the advertisement during the PKL. Over the following two months, the campaign will be promoted across the country, targeting both urban and rural audiences to underscore Shriram Finance’s commitment to collaborating with clients at every step of their financial journey.
Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, said, “Together, We Soar’ symbolizes our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via Gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”
The ad film portrays Dravid urging people from all walks of life to work with Shriram Finance to improve their lives and achieve their goals. The visual culminates in a striking metaphor: the stadium, which depicts a venue where India comes together, full of dreams. Shriram Finance is devoted to playing an important role in changing the country’s financial environment.
Ultimately, ‘Together, We Soar’ is more than simply a campaign; it demonstrates Shriram Finance’s position as an important partner in financial emancipation. The brand is committed to assisting consumers in obtaining the credit they require to grow and prosper, reaffirming its role in promoting India’s transition to a mature economy.