The marquee kabaddi competition, Pro Kabaddi League (PKL) has developed a sponsorship deal with Shriram Finance, a leading financial services provider.
As part of the deal, the brand has been named the associate sponsor for PKL season 11.
The financial organisation is a well-known non-banking financial business (NBFC) in India that provides loans for personal, housing, and auto requirements, among other financial services. In the Indian financial industry, the firm has made a name for itself as a reliable provider of services to marginalised communities.
It is anticipated that this deal would greatly increase PKL 11’s appeal and exposure. Shriram Finance and Star Sports will provide fans with one-of-a-kind opportunities to engage with the action, resulting in an unforgettable sports experience.
Recently, the brand also onboarded the former Indian cricketer and World Cup winning coach, Rahul Dravid as its new brand ambassador. The strategic alliance aims to increase the company’s visibility, build consumer trust, and solidify its position as a dependable financial partner. Dravid’s immaculate reputation for honesty, discipline, and consistency perfectly complements Shriram Finance’s basic beliefs.
Coming back to PKL, the organisers have also inked partnerships with Roff, Dream11 and HP Lubricants.
PKL season 11 is set to commence on October 18, with Telugu Titans playing Bengaluru Bulls in the first match, followed by Dabang Delhi KC against U Mumba on the same day.
