Parksons Cartamundi, a global leader in the manufacturing and distribution of playing cards, has announced a collaboration with the renowned Indian cricketer, Shreyas Iyer, to launch a unique and innovative product: the Black Box Shreyas Iyer Magic Edition Deck.
This special edition 3-in-1 deck is meticulously designed to appeal to a broad audience, seamlessly blending the thrill of cricket, the enjoyment of classic card games, and the captivating art of magic.
The Black Box Shreyas Iyer Magic Edition Deck is crafted with premium USA-imported black core paper, ensuring exceptional handling and durability for traditional gameplay and intricate card flourishes. What sets this deck apart is its clever integration of elements catering to multiple interests. Beyond being a high-quality standard playing card deck – featuring custom-designed Kings, an Ace of Spades, and Joker cards—adorned with Iyer himself, incorporating features designed for magic and card-throwing enthusiasts.
To introduce beginners to the world of magic, the deck includes a user-friendly booklet containing instructions for four captivating and easy-to-learn illusions. Additionally, a specialized double-backed card, a staple in many magical routines, is included to unlock a wider range of tricks.
Shreyas Iyer, exclusively managed by RISE Worldwide, shared his excitement about the launch and said, “Cricket has always been my passion, but card tricks have been my secret love. I am thrilled to bring this Magic Edition deck to life with Parksons Cartamundi. It’s an amazing opportunity to share a side of me that many fans don’t know about cardistry and to blend it with the energy and excitement of cricket. I hope this deck inspires fans to bring their creativity into their everyday lives, whether it’s on the cricket field or with a deck of cards!”
Mr. Kapil Kejriwal, CEO & MD of Parksons Cartamundi Private Limited, added, “Parksons Cartamundi has a rich heritage of bringing people together through the joy of playing cards. On the other hand, Black Box has also redefined the way people experience card games. With this collaboration, we’re taking our journey a step further in investing in consumer experiences. It’s not merely about creating another playing deck; it’s about pioneering a new dimension of social entertainment. We are blending Parksons Cartamundi’s legacy of quality and craftsmanship with the innovative spirit of the Black Box brand, thereby redefining the very possibilities of social play. Furthermore, we’ve infused the deck with Shreyas Iyer’s dynamic personality, capturing his passion for magic and performance through custom designs and interactive elements.
“This launch reflects our passion for pushing the boundaries of card entertainment. We’re committed to crafting never-seen experiences for Indian consumers which has revolutionised the playing card industry in India that spark joy and connection, ensuring we remain at the forefront of the playing card industry.”
The marketing campaign for the Black Box Shreyas Iyer Magic Edition Deck is built around the compelling tagline: “Play Kar, Throw Kar, Magic Kar, apne andar ke King ko Show kar!” (Play, Throw, Do Magic, show the King within you!). This powerful message encapsulates the deck’s versatility and encourages users to explore their inner potential and showcase their diverse skills. A dynamic promotional commercial featuring Shreyas Iyer demonstrating his card tricks and throwing prowess is set to amplify the campaign’s reach and resonate with the target audience.
Parksons Cartamundi is a joint venture between Parksons Games and Cartamundi, the world’s largest manufacturer and distributor of playing cards. Committed to quality and innovation, Parksons Cartamundi produces a wide range of playing cards for various purposes, from entertainment to education. Demonstrating its continued commitment to sports engagement, Parksons Cartamundi last year partnered with the five-time Indian Premier League (IPL) champions, Mumbai Indians (MI), for a limited-edition collection of playing cards, offering cricket enthusiasts novel ways to connect with their favourite league’s stars.
RISE Worldwide is India’s largest independent sports, lifestyle and entertainment enterprise, part of Reliance Industries. It owns, operates, and represents top athletes, celebrities, and properties across the globe.
Shreyas Iyer is a prominent Indian international cricketer, known for his dynamic batting style and leadership qualities. Currently leading Punjab Kings (PBKS) in the IPL, Iyer has led his team to an impressive start in the current season, winning both of their opening matches and currently sitting at the top of the points table. His next match is against Rajasthan Royals (RR). Iyer has been in excellent form, scoring 149 runs at an impressive strike rate of 207.