Shikhar Dhawan says #QUEaaRahaHai with launch of eyewear brand QUE

Shikhar Dhawan has joined QUE not only as a brand ambassador but also as an investor.

The Indian cricket star, Shikhar Dhawan known for his flair on and off the field, has announced his latest venture: QUE, a new eyewear brand.

Dhawan has joined the eyewear manufacturer not only as a brand ambassador but also as an investor.

The launch coincides with the optical company’s “#QUEaaRahaHai” campaign, signifying the brand’s arrival. The eyewear label positions itself as a premium-yet-affordable brand, offering stylish sunglasses at accessible prices.

Dhawan, in his announcement video, emphasises the luxury eyewear brand’s core values: style, quality, and confidence. These values, he says, reflect his own personality.

The brand has launched a pre-booking option for its “QUE Advantage Pass,” with sunglasses sales expected to begin on June 12, 2024.

Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”

Speaking on the launch Shashank Saurabh, Co-Founder of QUE, said, “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort.”

Dhawan’s entrepreneurial ventures extend beyond the eyewear designer. He’s also an investor and brand ambassador for the Indian men’s grooming brand, Svish. Additionally, he serves as the brand ambassador for the leading cricket analysis platform, CREX, and was recently featured in their campaign titled “Cricket ka Gabbar.”

QUE is a new player in the eyewear market, aiming to redefine the industry with its focus on style, comfort, and affordability. Established in October 2023, the vision care brand offers premium-quality sunglasses that are not only stylish but also diverse and innovative.

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