SGA acquires PR and social media mandate of Nazara Technologies

SGA will oversee Nazara Technologies' comprehensive communications strategy.

Nazara Technologies‘ public relations and social media license has been awarded to Strategic Growth Advisors (SGA), a prominent function-based and value centred consultancy firm.

Nazara Technologies is one of India’s most well-known gaming and sports media platforms, with services in interactive gaming, eSports, and game-based early learning spaces in rising worldwide markets. SGA will oversee Nazara Technologies’ comprehensive communications strategy with all important stakeholders, including shareholders, analysts, press, influencers, videogame industry stakeholders, and the general public, as part of the contract.

This mandate will help Nazara’s business approach become more comprehensive and increase its engagement rate in the gaming industry. SGA will construct an interconnected social and virtual multimedia framework that focuses on its input-driven communications strategies to capitalise on Nazara’s increased digital traffic.

We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives. They also are young and agile, similar to our thought process, and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team,” said, Manish Agarwal, CEO of Nazara Technologies.

“We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering complete communications solution to a company under one umbrella. Nazara Technologies is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices,” stated, Kevin Shah, Founder of Strategic Growth Advisors (SGA).

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