SG Pipers have strengthened their commercial platform ahead of the Hero Hockey India League 2025–26 season after confirming five sponsorship agreements across principal, co-sponsor and associate sponsor tiers.
APL Apollo Tubes has been named the team’s principal sponsor, taking the lead position within the franchise’s partnership portfolio. The agreement secures prominent branding across playing kits, team assets and integrated marketing platforms throughout the league season, positioning APL Apollo Tubes at the centre of the club’s commercial and visibility strategy.
The Delhi-based franchise has also appointed Shankara Buildpro Ltd. and Parimatch Sports as co-sponsors for the ongoing campaign. Both partners will feature across matchday inventory, digital channels and team-led activations, supporting wider fan engagement and brand integration initiatives during the season.
Further reinforcing the club’s commercial base, Kajaria and Share India have joined as associate sponsors. These partnerships include branding rights and promotional assets aligned with the team’s participation in the 2025–26 league calendar.
The expanded sponsorship roster reflects increasing corporate confidence in the Hero Hockey India League as it continues to rebuild scale, visibility and commercial credibility within India’s sports ecosystem. For SG Pipers, the agreements provide a stable commercial foundation as the club prepares for the season across both men’s and women’s competitions.
On the field, the women’s tournament is already underway, with SG Pipers opening their campaign with a 2–0 victory over Ranchi Royals in the inaugural match of the season. The women’s team will next face JSW Soorma Hockey Club on 31 December at 7:30 PM. The men’s team is scheduled to begin its campaign on January 5, 2026, against HIL GC.
The 2025–26 Hero Hockey India League season is set to feature leading domestic and international talent, with franchises increasingly prioritising long-term brand building, fan development and sustainable commercial growth.
