The LaLiga club, Sevilla FC, has inked a new sponsorship collaboration with an Indian casino company, Khelraja. In this deal, the casino firm will act as the official Asian iGaming partner until the end of the 2023/24 season.
Khelraja consumers will be offered opportunities across Sevilla’s LaLiga and Copa del Rey matches as part of the partnership.
With this deal, the company also suggested that it would be discovering equal chances with other clubs in the Indian and international football markets.
The arrangement is another example of a Spanish club trying to leverage the gambling category via a regional agreement. Domestic sponsorship in the gambling category is prohibited under the Spanish government rules that took effect in the 2021/22 season.
Previously, Sevilla utilised the betting category for its front-of-shirt rights, with betting firm, MarathonBet. The company held the club’s front-of-shirt rights from 2019/20 to 2020/21.