Seven Network extends broadcasting partnership with NFL

The network achieved a hike of 21% in capital city television audience of the age group of 25 - 54 for the 2021 NFL Super Bowl in Australia.

The Australian media unit, Seven Network has renewed its broadcasting rights of the National Football League (NFL) to air live and free coverage of American football in Australia. This association made Seven Network broadcast the competition in Australia for another three years that is 2022, 2023 and 2024.

Through this collaboration, the streaming network would air 50 live NFL games each season with weekly Sunday afternoon games on its channels like Channel 7, 7mate and online digital platform, 7plus. In addition to this, football enthusiasts in Australia can witness the Playoffs, Pro Bowl games and the greatest event in NFL, the Super Bowl. The broadcasting platform will also engage its viewers with exclusive on-demand shows, highlights, replays and bonus content on 7plus while hosting a weekly post-match show analysis with NFL Armchair Experts.

Lewis Martin, the managing director of Seven Melbourne and Head of Network Sport, gave his insights on this renewal and said, “We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians. Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.”

Faisal Alsabah, director of international media at the NFL, also commented on this grand collaboration and said, “As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade. NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.”

The media firm has had a successful stint with the American league from 2014 and has garnered significant viewership in the previous year also. The network achieved a hike of 21% in capital city television audience of the age group of 25-54 for the 2021 NFL Super Bowl and 5% in the total population in 2020. On the online streaming platform, the major NFL event secured a 40% hike in total audience in 2021 compared to 2020.

The media firm is managed by its prominent parent company, Seven West Media and also contains the broadcasting rights of the Beijing Winter Olympics 2022.

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