eBay has been signed as an official partner of Serie A and all of its tournaments, increasing its visibility in Italy through a range of projects and promotional campaigns that will take place during upcoming events.
The collaboration with eBay, according to Serie A, demonstrates the brand’s continued internationalization.
The partnership’s first initiatives will be held in conjunction with the Primavera TIMVISION Cup Final Fiorentina vs Atalanta, which will be held on May 4, 2022, at the “Penzo” Stadium in Venice, and the Coppa Italia Frecciarossa Final Juventus vs Inter Milan, which will take place on May 11, 2022, at the Stadio Olimpico in Rome.
Following the association, Bombeer has been designated as the match’s official beer supplier, with sideline LED visibility and a presence on stadium screens during the event. Bombeer will be delivered solely in the Stadio Olimpico’s hospitality area, where the match shall take place. Christian Vieri, a notable Italian professional soccer player, who played for teams such as Juventus, Inter, and Lazio, among others, owns Bombeer. He also competed in the 1998 and 2002 FIFA World Cups. The company was formed in 2020.