The top-flight Italian league, Serie A has announced an exclusive association with the German automotive giant, Volkswagen, for the 2025/26 edition.
As per the pact, Volkswagen has been named the football competition’s official automotive partner and technology partner. According to the release, the focal point of the partnership is promoting and supporting Serie A and creating an even more robust synergy with the fans.
Courtesy of the agreement, the automotive company will play a vital role in several key aspects of the fixtures. In addition, Volkswagen will also be granted with prominent media visibility on the primary social media channels and TV content.
“We are particularly pleased to welcome a global brand like Volkswagen among our partners,” said Lega Serie A CEO Luigi De Siervo. For the first time we will have an Automotive Partner, who will be with us in the most prestigious matches and in the big events that we will realise in the next seasons. This collaboration represents a further opportunity for commercial growth, continuing the development of our brand and confirming the attractiveness of Italian football at an international level, thanks to our ability to make the most of every moment of the game. Starting from this season, the Volkswagen brand, universally recognised for its reliability and innovation, will also be a protagonist at editorial level, associated in every match with television graphics dedicated to measuring the kilometres covered on the pitch by the players.”
Expressing satisfaction with the agreement, Andrea Alessi, Brand Manager of Volkswagen Italia, underlined that “This is another important step in our strategy of presence in the world of football. A very popular and beloved sport, which like Volkswagen promotes values of teamwork, performance and innovation. This collaboration will allow us to increase our connection with millions of fans throughout Italy, conveying to them our vision of a more sustainable future also through the world of sport.”
Before this development, Serie A partnered with NHL and DAZN. On the other end, Volkswagen also inked an association with LALIGA and Liga F.
