Serie A, the premier football league in Italy, has announced a groundbreaking partnership with Iliad, the Italian telecommunications giant.
This collaboration aims to enhance the league’s technological infrastructure and provide a more immersive fan experience.
Under this strategic alliance, Iliad has assumed the role of Serie A’s official innovation and technology partner. This collaboration focuses on several key areas:
- Advanced Refereeing Technology: Iliad will support the implementation of cutting-edge goal-line technology and Video Assistant Referee (VAR) systems, ensuring accurate and timely decision-making on the field.
- State-of-the-Art Production Center: The partnership will leverage Iliad’s expertise to develop the Lega Serie A’s production centre in Lissone. This facility serves as the nerve centre for Serie A matches to audiences worldwide, and Iliad’s support will enable the adoption of the latest technological advancements.
- Enhanced Fan Experience: By investing in innovative technologies, Serie A and Iliad aim to provide fans with a more immersive and engaging viewing experience, whether they watch matches at the stadium or on various digital platforms.
Iliad Italia chief executive Benedetto Levi expressed enthusiasm for the partnership and said, “Supporting Lega Serie A as an Innovation & Technology Partner means contributing to the constant evolution towards an increasingly transparent and cutting-edge football, values that we deeply share and that guide us every day in our actions and our offers”.
Lega Serie A CEO Luigi De Siervo, added, “To foster the evolution of the football product and provide referees with advanced tools that increasingly help them in their difficult task, we must continue to invest constantly in innovation and intelligent technological solutions. For this reason, we have chosen iliad as the ideal partner to develop our production centre in Lissone, making the most of its potential, confirming ourselves as pioneers in the introduction of the most advanced technologies to support the Serie A product.”
Iliad’s technological innovations will be integrated into Serie A, with the company’s branding visible wherever these technologies are utilised. Additionally, Iliad will be the presenting partner of the rebranded Goal of the Month presented by Iliad award, further solidifying its presence in the world of football.
Founded by French billionaire Xavier Niel, Iliad entered the Italian market in 2018, disrupting the mobile market with its low-cost services. The company now boasts around 11 million customers and has expanded into the full-fibre connectivity business.
This partnership signifies a significant step forward for Serie A as it aims to stay at the forefront of technological innovation in the football industry. By combining the expertise of Serie A and Iliad, the league is poised to deliver an even more immersive and enjoyable experience for fans worldwide.