Italy’s top flight league, Lega Serie A has announced a new global partnership with the world’s largest football media platform, OneFootball, to bring officially-licensed digital collectibles to football fans worldwide. The groundbreaking agreement will provide the football world with a multifaceted experience that will transport them from real life to the new digital age.
Fans will be able to own, collect, and trade never-before-seen Serie A, Coppa Italia, and Supercoppa Italiana match memories along with the best action, from attempts, saves, defending, assists, skills, and special moments of the gameplay.
Moreover, with top goals and astounding fan moments, OneFootball has established a simple way for real fans to own real-life moments of incredible football in perpetuity. The digital video moments will be obtainable on OneFootball’s marketplace, Aera by OneFootball, and will be constructed on the sports industry’s top Flow blockchain, allowing fans to obtain their best memories.
The contract constitutes that over 1300 fresh and novel situations of premier action will be created in the upcoming Lega Serie A season. The plan will involve Coppa Italia matches as well as the Italian Supercup, the Supercoppa. Fans will be able to buy packs that, when opened, will reveal which extraordinary match moments they have won.
OneFootball has also obtained the rights to iconic moments in history from the archives of Serie A. Hundreds of archive moments from Serie A clubs will also be accessible on Aera by OneFootball in the near future.
Over 570 hours of match play, the Serie A featured 1089 goals, 142 penalties, and probably hundreds of breathtaking standout moments of a few of the best football from the world’s most talented players. As part of OneFootball’s assurance, No One Gets You Closer, these will be purchasable to enthusiasts in the coming season. Fans can sign up their interest in the digital collectible collection now at Aera by OneFootball, with the first merchandise reveal scheduled for August 1, 2022.
Luigi De Siervo, Serie A CEO, said, “Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe. Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally. We have the most prestigious league, the greatest clubs and the best supporters in the world. Now we are bringing our global fan base the most cutting edge experience – something no-one has ever seen before in football. The upcoming season will again be filled with plenty of dramatic and exciting moments of match play and we can’t wait to offer those to our fans as digital video moments along with the most iconic archive footage from Serie A.”
Lucas von Cranach, CEO & Founder at OneFootball, commented, “Today’s news is unprecedented. Italian football fans, like so many of the billions of football fans on the planet, are obsessed with the game – and rightly so. The Italian league provides adrenaline-filled excitement, passion, highs and lows – and fans are with their teams for the ride through better or for worse. Through recent history they’ve spent hard earned money on tickets, travel, kit, programmes – and now for the first time they can actually own part of the experience: match highlights from each week’s action as well as iconic moments from the archive. We’re creating an accessible experience for fans of Serie A – by being a true platform – they can own digital video moments through us and take them wherever they want – or nowhere – they are theirs to keep, in perpetuity.
“As part of the community, fans will get even more benefits as we expand our Web3 offering and launch even more products. We are perfectly positioned to honour our promise to the 100 million fans on our platform each month – No One Gets You Closer. Over 14 years we’ve connected the football ecosystem and now we’re poised at the new frontier of a new digital era, to bring new experiences to fans, giving something to the game and the fan experience that everyone can benefit from, and really enjoy. Football belongs to the fans, it’s all theirs, and we’ll make sure of it.”