Serie A has announced a renewal with KINTO Italia. With this deal, the brand is set to become the official mobility provider for the 2022/2023 football season.
Kinto continues to strengthen its winning connection with the world of sport with Serie A for the third year in a row. KINTO will be the official mobility provider for all Serie A sports events in the 2022/2023 season, from the EA Sports Supercup to the Frecciarossa Italian Cup Final, as well as the award ceremony for the Serie A Championship TIM. The mission is to encourage and distribute smart and sustainable mobility, which will also benefit major national sporting events.
KINTO will provide a fleet of ten Toyota and Lexus vehicles to complement the Lega Serie A events. The cars’ Full Hybrid Electric technology, in fact, insures excellent productivity blended with incredibly low consumption and emissions of CO2 and pollutants (NOx emissions approximately 90% lower than the legal homologation limits) and more than 50% of the zero-emission time in the city, assisting in making people’s journeys more sustainable.
Besides that, on the event of the Frecciarossa Italian Cup Final, which will be held in Rome, KINTO will commence initiatives designed to assist fans in travelling to the stadium by empowering the utilization of its creative, simple, and sustainable mobility services, which will provide significant advantages in terms of emissions reduction, vehicular traffic containment, and city mobility.
Luigi De Siervo , CEO of Lega Serie A, commented, “Also this year Lega Serie A and KINTO are renewing a partnership based on the shared values of sustainability, accessibility and attention to the environment. A collaboration that takes on even more value in a historical moment in which energy issues are increasingly topical and alternative solutions aimed at saving and respecting the planet are needed. Together with KINTO we will offer innovative services that allow fans to reach Lega Serie A events in an ecological and sustainable way.”
Mauro Caruccio, CEO of Toyota Financial Services Italy and CEO and Chairman of KINTO Italia, said, “We are very pleased with the renewal of the partnership with Lega Serie A and we are proud to support such a prestigious partner again this season on the path towards more sustainable and innovative mobility. Our ambition is to offer a simple, reliable, sustainable mobility experience, allowing everyone to move around safely and without barriers. We are convinced that offering our vision of mobility to the many enthusiasts who follow Lega Serie A sporting events every year can contribute to the creation of a better society.”