The English football club, Everton FC, have announced a groundbreaking partnership with Seat Unique, a leading premium ticketing and hospitality platform, naming them a founding partner of the new Hill Dickinson Stadium.
This collaboration has also designated Seat Unique as the club’s official match-by-match premium ticketing partner, promising to transform the matchday experience for fans when the state-of-the-art 52,888-capacity stadium opens its doors in August 2025.
This strategic alliance has positioned Seat Unique as the exclusive platform for supporters to purchase individual premium tickets and hospitality packages. Fans will have access to a diverse array of experiences, ranging from sophisticated dining options to vibrant social spaces, all designed to elevate their enjoyment at Everton’s magnificent new home on Liverpool’s iconic Bramley-Moore Dock waterfront. The move aims to set new benchmarks for fan engagement in UK football.
Among the most innovative offerings is the introduction of cinematic ‘loge’ seating, a first for UK football stadiums. These semi-private enclosures will feature four reclining cinema-style seats, each equipped with private TV monitors for highlights and replays, ensuring an unparalleled viewing experience. For those seeking the ultimate indulgence, “The Seat Unique Ultimate Experience” will provide exclusive benefits, including a player meet-and-greet and a behind-the-scenes stadium tour.
Angus Kinnear, Chief Executive Officer of Everton Football Club, expressed his enthusiasm for the partnership and said, “Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, Founder and CEO of Seat Unique, added, “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
The Hill Dickinson Stadium, officially named through a significant naming rights deal with international law firm Hill Dickinson, is set to become a world-class destination not only for football but also for music, entertainment, and cultural events. Expected to attract over 1.4 million visitors annually, the stadium represents a cornerstone of North Liverpool’s regeneration, promising substantial long-term social and economic growth for the region.
This partnership underscores Everton’s unwavering commitment to delivering a premium, accessible, and unforgettable experience for every fan as they embark on an exciting new era at Hill Dickinson Stadium.
