Wigan Warriors, the Super League side, have developed a sponsorship extension with Seat Unique, a leading premium ticketing and hospitality platform, continuing as the official premium hospitality provider at The Brick Community Stadium.
The Warriors have joined Leeds Rhinos, Warrington Wolves, St Helens, and Hull FC in naming Seat Unique as their official premium hospitality provider, underlining the company’s expanding presence throughout the competition.
The extension demonstrates Seat Unique’s commitment to changing the way rugby league fans discover and enjoy outstanding matchday experiences. With these new agreements, Seat Unique remains happy to work with five Betfred Super League teams, solidifying its position as the industry leader in rugby league hospitality.
The news comes at an exciting moment for rugby league, which is on the rise in the UK. As the sport gains national momentum with the return of the Ashes Test Series, Seat Unique’s increasing partnerships guarantee that fans have access to premium experiences at the heart of this renaissance.
Seat Unique Founder and CEO, Robin Sherry, said, “We’re thrilled to continue our partnerships with Wigan Warriors, Warrington Wolves, and Leeds Rhinos – three clubs that represent the very best of rugby league. Our mission has always been to make premium experiences more accessible and enjoyable for fans, and these renewals demonstrate our shared vision with each club: delivering seamless, world-class matchday experiences for supporters.”
Wigan Warriors Head of Hospitality, Heather Pickup, said, “Wigan Warriors are proud to build on the first three years of working with Seat Unique and are pleased to extend our partnership. We believe we offer top-quality hospitality through a variety of packages that connects fans to the most exciting team sport in the world. This continued collaboration fits well with our goal to provide the best matchday action and corporate experience. We will keep offering our corporate clients great experiences at The Brick Community Stadium via the innovative Seat Unique platform.”
Seat Unique’s cutting-edge technology enables fans to reserve hospitality packages directly and securely online, enabling rapid access to VIP seats, meals, and unique experiences. The platform has transformed how fans interact with rugby league teams, reducing barriers to access and enhancing every part of the fan experience.
Seat Unique’s continual expansion reflects the growing demand for dependable, premium matchday access. The platform saw a 23% growth in ticket sales year on year from 2024 to 2025, with November and December sales still to come through Super League agreements, demonstrating the strength of fan desire and the network’s continuing momentum.
Seat Unique Chief Revenue Officer, Matt Judge said, “Rugby league fans are some of the most passionate in sport. By working with many Clubs in Super League, we’re ensuring supporters across the country can enjoy the thrill of the game from the best seats in the house.”
Seat Unique’s increasing network of partnerships includes prominent sports and entertainment institutions such as the England and Wales Cricket Board (ECB), Chelsea FC, and the Welsh Rugby Union. The renewals with Wigan Warriors, Warrington Wolves, and Leeds Rhinos demonstrate the strength of those partnerships, as well as Seat Unique’s continuous commitment to creating the future of live sport and fan experiences in the United Kingdom.
