Midnite, one of the UK’s fastest-growing independent bookmakers, has been announced as the official partner for Season XIII of the All-Weather Championships (AWC), the premier winter racing series managed by Arena Racing Company (ARC).
The partnership, which kicks off on October 21, 2025, spans three years with an option to extend for a further two years. Midnite’s branding will feature prominently across all four host racecourses, Newcastle, Wolverhampton, Southwell, and Lingfield Park, throughout the season.
The collaboration aims to enhance the visibility and engagement of the AWC, which runs from October through Good Friday and culminates in the £1 million Finals Day at Newcastle.
As part of the agreement, Midnite will serve as the official sponsor of three key race categories, Sprint, Marathon, and Middle Distance, holding naming rights for all races in these divisions. The partnership also includes branding across advertising boards, starting stalls, and around the winners’ enclosure at each venue.
All meetings will be broadcast on Sky Sports Racing, with selected races featured on ITV Racing, including the Churchill Stakes, Hever Stakes, and Finals Day highlights such as the Easter Classic and Easter Plate.
The deal continues a busy year for Midnite, following high-profile sponsorships including Sheffield United, Southampton, and the World Snooker Championship.
Speaking on the occasion, Andrew Mook, Head of Brand Marketing at Midnite, said, “We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players. Our mission is to bring fans closer to the sports they love, and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK.
“We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”
David Leyden Dunbar, ARC Director of Commercial Strategy and Partnerships, added, “As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner. Their support of the Sprint, Middle Distance, and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans.
“Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”
Established in 2013, the All-Weather Championships is designed to challenge horses, jockeys, and trainers over the winter months. The series comprises hundreds of fixtures across six racecourses and concludes with the prestigious Finals Day at Newcastle. The AWC features six categories: Sprint, Mile, Middle Distance, Marathon, Fillies & Mares, and 3-Year-Old Championships, offering a comprehensive test of racing talent.
With Season XIII set to commence on October 21, 2025, the partnership between Midnite and the All-Weather Championships promises to deliver an elevated and engaging racing experience, combining innovation, fan interaction, and a shared passion for the sport.
