Scuderia Ferrari ink sponsorship deal with HCLSoftware

HCLSoftware will become a strategic partner to the legendary racing team under the terms of the agreement.

The Formula 1 team, Scuderia Ferrari, has announced a new multi-year sponsorship partnership with a global leader in enterprise software solutions, HCLSoftware.

HCLSoftware will become a strategic partner to the legendary racing team under the terms of the agreement, with a strong emphasis on providing premium, high-accuracy technology.

The HCLSoftware branding will feature on Scuderia Ferrari’s F1-75 single-seater which will be driven by Charles Leclerc and Carlos Sainz at the 2022 Abu Dhabi Grand Prix as part of the new accord.

During next year’s Formula 1 season, the two organizations will also participate in a variety of joint marketing strategies. In this, the brand will utilise the Scuderia Ferrari team, platforms, and assets to build brand awareness, involvement, and business of HCLSoftware to international society.

Rajiv Shesh, Chief Revenue Officer, HCLSoftware, said, “This partnership demonstrates a coming together of two great brands to collaborate and change the future. Ferrari and HCLSoftware both have a heritage of excellence and progress, and we will work to achieve great things in development as we work together.”

Dario Debarbieri, Vice President and Head of Marketing at HCLSoftware, commented, “It is a game-changing opportunity for our company to work alongside such an iconic sporting team. Scuderia Ferrari’s will-to-win has brought it 16 Formula 1 Constructors’ Championships and 15 Drivers’ Championships. We are proud to bring not only our technology and expertise to Ferrari’s F1 operation but also our never-ending pursuit of excellence and precision.”

Mattia Binotto, Team Principal, Scuderia Ferrari, said, “We are pleased to embark on this partnership with HCLSoftware, a company with which we share several values, such as excellence, diligence, innovation and passion. In a world that is becoming ever more digital, in sport as in daily life, it is important to be able to count on a first-rate Team Partner such as HCLSoftware, for whom precision high-performance technology is one of its strong points.”

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