SBV Vitesse Arnhem enhance sponsorship deal with

As part of the new agreement, will become Vitesse's principal sponsor beginning next season.

The Dutch professional football club located in the municipality of Arnhem, SBV Vitesse Arnhem have announced an expanded agreement with a Dutch betting company,

As part of the new agreement, has been named SBV Vitesse’s principal sponsor beginning next season, relocating its brand logo from the back to the front of the club’s jersey.

Prior to this deal, and Vitesse formed a collaboration in January 2022, with the brand becoming the Arnhem club’s first official betting partner, then back sponsor, and now principal sponsor.

The emblem will remain on Vitesse’s shirt until mid-2025, the maximum allowable time due to the upcoming prohibition on shirt sponsorship by betting organisations, which is expected to take effect on July 1, 2025.

Vitesse joins FC Volendam and Fortuna Sittard as the third team in the Eredivisie to have as their principal sponsor.

Peter Rovers, Interim General Manager of SBV Vitesse, said, “With BetCity, we secured a new main sponsor at an early stage after eToro was not renewed. It is great that this is the result of a successful partnership that functions to everyone’s satisfaction. The key to this success is BetCity’s active attitude and strong commitment to both the club and the supporters.

With the financing of several atmosphere promotions, activities, giveaways and away games, BetCity has established itself as a very dedicated partner. With the main sponsorship, we will only be able to get more out of the successful collaboration.”

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