SBI Life has joined forces with the Paralympic Committee of India (PCI) as the official gold sponsor for the upcoming Paris Paralympics Games.
This strategic partnership underscores the company’s commitment to promoting inclusivity and supporting athletes with disabilities.
As the official life insurance partner, SBI Life will provide comprehensive support to the Indian Paralympic team throughout their journey to Paris and beyond. The partnership extends to all Paralympic events organized by the PCI in 2024 and 2025.
Commenting on the occasion, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, stated, “Our partnership with Paralympics Committee of India (PCI) is a natural extension of our commitment to liberating individuals to pursue their dreams. Our para-athletes have overcome extreme difficulties to represent the nation at a global stage. Para-athletes don’t just compete; they challenge the status quo and inspire us to transcend conventional boundaries. SBI Life’s partnership with PCI is to bring to fore the incredible stories of true grit, resilience and determination of our para-athletes, which can inspire individuals across the board to have the self-belief that they can pursue their passions despite all odds, while simultaneously securing the needs and aspirations of their loved ones.
“At SBI Life we continue to delve deeper into its sports strategy with a focus on developing meaningful associations which can raise the bar, both in sports and in life. It’s more than just supporting sports; it’s about empowering people to achieve their extraordinary potential, while simultaneously ensuring familial responsibilities. Thus, our partnerships are a true tribute to the spirit of “Apne Liye, Apno Ke Liye.”
Shri Devendra Jhajharia, President, Paralympic Committee of India expressed his gratitude towards SBI Life for their partnership for Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. Our athletes had a great run at Tokyo with 19 medals across disciplines, we’re hoping the contingent will gun for glory and try to outdo the Tokyo performance in Paris. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”
SBI Life has a strong track record of supporting sports and athletes. The company is an official sponsor of the Board of Control for Cricket in India (BCCI) till 2026.
The PCI has also secured a three-year partnership with the Shrachi Group and Sports, an Indian multinational conglomerate, and the gaming giant, KRAFTON India.
India has a strong history of Paralympic success, with the Tokyo Paralympics seeing the country win 19 medals. The Indian contingent for Paris 2024 comprises 69 athletes competing across 12 sports, including archery, athletics, badminton, and shooting.