The Saudi Pro League (SPL), riding a wave of global recognition, has solidified its commitment to innovation and fan engagement by announcing a strategic gold partnership with the technology giant, Samsung, for the remainder of the 2024/25 season.
This landmark agreement signals a powerful synergy between the Kingdom’s premier football league and a global leader in consumer electronics and mobile technology, poised to redefine the landscape of Saudi Arabian football.
The partnership arrives at a crucial juncture for the SPL, which has captivated international audiences with its ambitious player acquisitions and burgeoning competitive spirit. Samsung’s involvement is set to amplify this momentum, injecting cutting-edge technology and enhanced fan experiences into the league’s fabric.
Commenting on the alliance, Mohammed Basrawi, SPL General Manager of Marketing & Communications, said, “We are excited to welcome Samsung as a Gold Partner of the Saudi Pro League. This partnership reflects our commitment to working with global industry leaders to enhance the league’s growth and deliver the latest in technological innovation.
“We look forward to a successful collaboration that will bring new experiences to the SPL and its fans.”
Samsung’s commitment to the partnership extends beyond mere branding, promising tangible enhancements to the SPL experience. Sami Khairalla, Country Senior Director for Mobiles Samsung Electronics Saudi Arabia, added, “Football is a passion shared by millions, and we are proud to partner with the Saudi Pro League to support the sport’s development in the Kingdom.
“Samsung is committed to innovation and excellence, and through this collaboration, we aim to elevate the experience for supporters and contribute to the continued success of the SPL.”
This collaboration signifies the SPL’s strategic vision to become a leading force in global football. By partnering with Samsung, the league is not only enhancing its immediate appeal but also laying the foundation for a technologically advanced and fan-centric future. As the SPL enters its decisive phase, Samsung’s involvement is set to inject a new level of excitement and innovation, solidifying its position as a rising star in the international football arena.