The Saudi Pro League (SPL) has developed a new partnership with TikTok, the world’s leading short-form video platform.
With this deal, the platform has been named the league’s digital partner for the 2024-25 season. TikTok is the ultimate destination for short-form mobile video, and this collaboration seeks to provide an unrivalled digital experience for football fans in the region as well as beyond.
TikTok will launch a unique ‘SPL Exclusive Hub’ as part of its official partnership, providing fans with access to content from the league’s teams and partners. The hub provides an immersive experience, drawing fans closer to their favourite teams and players via innovative and interactive features. The collaboration also raises the bar for sports entertainment by harnessing TikTok’s innovative community and vibrant platform to connect the SPL with its growing fan base.
The SPL will also feature exclusive content accessible only on TikTok, providing fans with special insights into the league, its teams, and players. The video, which includes behind-the-scenes footage as well as in-depth player interviews, will provide fans with an intriguing and immersive experience.
Furthermore, the SPL will provide TikTok creators with unique possibilities to discover new aspects of the league, such as access to training sessions, matchday experiences, and interactions with elite players. These options will not only increase interaction but will also encourage innovative storytelling that connects with a worldwide audience.
With over 44.2 million likes and 2.5 million followers, the SPL’s TikTok presence has established a unified digital area for fans to interact with the league like never before.
Omar Mugharbel, CEO of the Saudi Pro League, said, “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment. This is more than a partnership, it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.
“We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies. The SPL Exclusive Hub on TikTok provides an immersive and interactive digital home for our passionate football fans. We are shaping the future of fan engagement and setting a global benchmark right here in the Saudi Pro League.”
Kinda Ibrahim, TikTok’s GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia, said, “Saudi Arabia’s passion for football runs deep in its history. By partnering with the Saudi Pro League, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally. Through modernising the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online.”
TikTok will also introduce a hashtag, #SaudiLeague, to increase the SPL’s digital reach. This effort will provide football fans with an exciting combination of sport and art. The association will also feature customised content promotion and programming that goes beyond the typical matchday experience.
TikTok’s commitment to this collaboration includes extensive media coverage, ensuring that the SPL stays at the centre of digital innovation in sports marketing.