Saran Media Group has become the official broadcaster of LaLiga in Turkey for the upcoming five editions.
Following this development, Saran will be covering 2022-23, 2023-24, 2024-25, 2025-26, and 2026-27 seasons of the competition.
LaLiga is the latest addition to Saran’s broadcasting portfolio which includes some of the best sports competitions – Turkish Airlines Euroleague, NBA, Formula 1, MotoGP and Serie A.
The Spanish top-flight fans in Turkey can enjoy the action on Saran’s linear pay-TV channel S Sport along with the entity’s OTT platform S Sport Plus.
Speaking on the association, Saran Media Group CEO Alan K. Saran said, “We are thrilled to add LaLiga to our portfolio for the next five seasons. LaLiga will now reach 7 million households through S Sports linear channels and S Sport Plus OTT service. Every LaLiga match will be live on S Sport Plus and select matches in the second tier of Spanish football. We strive to reach all sports fans wherever they are and provide them with the highest quality sports content.”
LaLiga’s Audiovisual Director, Melcior Soler, said, “We always look for best-in-class partners to deliver Spanish football to fans everywhere, especially in a region where LaLiga is a key competition to watch such as Turkey.”
On landing an association with Saran Media Group, LaLiga President Javier Tebas, said, “We are very happy to partner with Saran Media Group to bring unprecedented coverage of LaLiga to our Turkish fans and to expand interest in the Spanish competition.”
Earlier this month, LaLiga concluded its title sponsorship rights with the long-time collaborator, Santander.