The Turkish media firm, Saran Media Group has bagged the broadcast rights to air the 2022 FIFA Club World Cup in 16 countries across Europe and Asia.
Armenia, Azerbaijan, Belarus, Estonia, Georgia, Ireland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan will all receive coverage of the competition. Saran is granted exclusive live, delayed, highlights, and clips rights throughout all platforms, including TV, online, and mobile, as part of the agreement.
The deal is one of several that have been made for the competition since the new year, including ones with Globo in Brazil and Canal Plus in France.
Champions of the major continental club competitions from all over the globe will compete in the Club World Cup. Flamengo (CONMEBOL), Real Madrid (UEFA), Al-Hilal (AFC), Wydad Casablanca (CAF), Seattle Sounders FC (CONCACAF), Auckland City (OFC), and Al Ahly (AFC) will take part in the 2023 season, which will be held in Morocco from February 1- 11.
Gianni Infantino, the president of FIFA, recently announced that the Club World Cup would be increased to 32 teams and held as an end-of-season tournament in the summer of 2025 as part of the organization’s significant growth initiatives.