Tech giant, Samsung has signed a multiyear tech-partnership deal with SoFi Stadium and a 298-acre sports and entertainment district, Hollywood Park.
As part of the agreement, the multinational electronics and technology manufacturer will become the official mobile, TV and display partner of the entire district, including a 6,000-seat performance venue.
Samsung will also work with Hollywood Park to enhance, improve and develop display technology, thereby improving the guest experience in the coming years.
In addition to the above-mentioned deliverables, Samsung Members will experience exclusive in-app features, including benefits such as, exclusive content, offers and in-stadium discounts.
Samsung’s outdoor LED products have been exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided, center-hung videoboard, which is one of the largest and technologically most advanced fan engagement tools in sports industry history.
Jason Gannon, MD of SoFi Stadium and Hollywood Park said, “Our partnership with Samsung is an industry game-changer and has allowed us to create a unique and one-of-a-kind product that will impact the way our industry thinks about live event content. With our Samsung videoboard, we continue to elevate the experience for fan entertainment on gamedays and across events.”