Samsung has signed a one-year sponsorship deal with LA Rams. The electronics company’s QLED Television will be the Official television of the team, following the company’s recent sponsorship of Hollywood Park, the 298-acre development that includes SoFi Stadium. This is the first team sponsorship deal for Samsung with an NFL team since 2010.
As per the terms of this deal with LA Rams, Samsung QLED TVs will feature in the new in-house studio to enhance the training facility and content for fans. Samsung is also the presenting partner of the Rams video series and Coach Speak.
The QLED branded tarp will feature at all Rams home games at SoFi Stadium. Moreover, the team’s promotions and marketing will appear on Rams and Samsung channels through Samsung retail partners.
Grace Dolan, Vice President at Samsung Electronics America, said, “In a time when being at SoFi Stadium in person is unfortunately not possible, there is no better way to experience Rams football than on a Super Big Samsung QLED TV. With Samsung QLED becoming the official television of the Los Angeles Rams, it only further emphasizes our ongoing efforts to enhance the fan experience by bringing it home for Rams fans. With striking 4K picture quality, ultra-wide viewing angles, and spectacular vivid colors, Samsung QLED TVs bring all Rams football action right into your living room.”
Jason Griffiths, Los Angeles Rams VP of Partnership Sales, said, “After working with Samsung to create the world’s most technologically-advanced stadium, we are teaming up to enhance the fan experience at home. We are thrilled to partner with Samsung to bring fans closer to Rams football in unique ways all year round.”