Samsung Galaxy, a leading name in mobile technology, has announced a groundbreaking partnership with Unrivaled, the innovative new 3-on-3 professional women’s basketball league.
As the presenting and official technology partner, Samsung Galaxy will equip Unrivaled with cutting-edge devices and technology, elevating the player experience and revolutionizing fan engagement.
Under this partnership, Unrivaled players will exclusively utilize Samsung Galaxy smartphones, wearables, headphones, and tablets. The league will also leverage Samsung Galaxy technology to enhance the fan experience through innovative pre-game, in-game, and post-game content.
“Samsung is a brand that opens people up to new and different experiences – breaking barriers, redefining what’s possible through our technology and celebrating differentiated human stories and points of view,” said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. “That same spirit lies at the heart of Unrivaled and its groundbreaking mission to change the game for its players and fans. We are thrilled to serve as the league’s official technology partner and help bring our shared vision to life, from the innovative ways our Galaxy technology will take fans closer to the game, to celebrating the league’s athletes who each embrace pushing boundaries in their own right.”
“We’re grateful for Samsung’s incredible support and deep understanding of Unrivaled’s mission to deliver the best possible experience for players and fans,” said Alex Bazzell, Unrivaled President. “Samsung is elevating Unrivaled and empowering players in the way we both believe they deserve, and their partnership speaks volumes to the innovative vision for women’s basketball we’re creating together.”
Samsung, a global leader in electronics, has a strong track record of sports partnerships, including regional collaborations with LALIGA and the NFL. Unrivaled, co-founded by WNBA stars Napheesa Collier and Breanna Stewart, is set to redefine women’s basketball with its fast-paced 3-on-3 format and a strong focus on fan engagement.
The league will utilize Samsung Galaxy devices to track player performance, analyze game data, and deliver immersive content to fans worldwide. This partnership signifies a significant step forward in the evolution of women’s basketball and the integration of technology in sports.
Unrivaled, with Ally Financial as a founding partner, will tip off on January 17 from its state-of-the-art facility in Miami, Florida. The inaugural season will run through March, with over eight weeks. 36 players across six basketball clubs will compete in this exciting 3-on-3 format.