The EFL League two team, Salford City have developed a sponsorship agreement with the cinnamon-flavored Canadian whisky brand, Fireball Cinnamon Whisky.
For the following three seasons, Fireball will serve as the men’s first team front-of-shirt sponsor as part of the multi-year agreement.
Ahead of the 2024–25 season, the 360-degree collaboration will take shape across several touchpoints, encompassing broadcast and news media, tailored social and digital content, and in-store and on-field branded experiences.
This first-of-its-kind partnership between Salford City FC and Fireball will unite two entities with devoted and engaged fans by kindling fandom and delivering excitement both on and off the pitch.
Nicky Butt, CEO at Salford City, said, “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them. Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”
Lorenzo Farronato, European Marketing Director at Fireball Cinnamon Whisky, said, “Fireball’s partnership with Salford City FC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way. We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”
