The global CRM leader, Salesforce has announced a strategic partnership with the Indian cricketing icon, Rahul Dravid.
Dravid, renowned for his exceptional leadership, discipline, and strategic acumen, has become the face of Salesforce’s inaugural advertising campaign in India.
The partnership aligns with Salesforce’s commitment to empowering Indian businesses with innovative technology solutions. Dravid’s iconic image and unwavering dedication to excellence resonate perfectly with the brand’s values.
As the brand ambassador, Dravid will feature in a series of ad films showcasing how Salesforce can help businesses of all sizes navigate today’s complex business landscape. The campaign will highlight the platform’s ability to streamline operations, enhance customer experiences, and drive sustainable growth.
Rahul Dravid expressed his excitement about joining the Salesforce team, stating, “I’ve always believed that strong values and a commitment to excellence are key to success, both in sports and in business. That’s why I’m excited about my association with Salesforce. Their focus on innovation, customer success, and giving back to the community aligns with the principles I hold dear. With platforms like Salesforce, Indian businesses have the tools to scale up, compete globally, and make a significant impact. I look forward to being part of this journey”
Nipun Sharma, Senior Director – Marketing, Salesforce India, said, “Our brand campaign resonates with ambitious business professionals—men and women from companies of all sizes with goals of driving customer excellence and high growth companies – similar to what Rahul Dravid did in cricket and when he led his team to victory in the T20 World Cup. Dravid embodies trust, making him the ideal choice for Salesforce in India. Just as he has inspired champions, Salesforce is a trusted partner that empowers businesses to transform their sales, service, and marketing functions, helping them achieve extraordinary success”
Sambit Mohanty, Creative Head (North & South), McCann Worldgroup, added, “When Salesforce presented us with the brief, we knew we were in for something special. B2B communication conventionally has a more serious and straightforward approach, so we thought we could shake things up a bit, deliver a googly or two. And for a brand like Salesforce, a leader in its category, it’s mighty impressive that they were also game. Of course, getting Rahul Dravid on board was just the icing on the cake! The effort going in was to keep it fresh, quirky, and clean, and we believe we have delivered so. To quote Dravid from the films, this one is ‘ek dum stadium ke bahar!”
The campaign, created by McCann Worldgroup, a leading global marketing services company with a century-long history of connecting brands with their audiences, will be launched across multiple channels, including television, print, digital, and social media. It will feature real-life stories of Indian businesses that have successfully leveraged Salesforce to achieve their goals.
As Salesforce continues to expand its presence in India, the partnership with Rahul Dravid is expected to strengthen the company’s position as a trusted technology partner for businesses of all sizes.
Salesforce is a cloud-based customer relationship management (CRM) platform that empowers businesses to manage interactions with their customers. It offers a suite of tools for sales, marketing, service, and more, enabling companies to streamline their operations, improve customer satisfaction, and drive growth.
McCann Worldgroup is a leading global marketing services company helping clients connect with their audiences for over 90 years. With a network of over 100 countries, McCann offers various services including advertising, public relations, digital marketing, and more. Known for its creative and effective campaigns, McCann is a trusted partner for businesses seeking to build strong brands and achieve their marketing goals. Earlier this year, McCann India, a part of the McCann Worldgroup teamed up with YES Bank and launched a multi-media campaign titled “Milkar Jitayenge” (Together We Win) for the Paris Olympics 2024.
In addition to his partnership with Salesforce, Dravid has recently signed endorsement agreements with Signify, ARS Steels, Shriram Finance, and Roombr further solidifying his brand value and reach.