Saint Lucia Kings have secured a major boost for their Caribbean Premier League (CPL) campaign by signing FREEMANS Tools, a manufacturer of measuring tools based in India, as a principal sponsor.
This partnership marks a significant milestone for both organizations. For FREEMANS Tools, it represents the first time the company has ventured into cricket sponsorship, for the cricket team, it provides a substantial financial injection to support its quest for the CPL title.
Commenting on the partnership, Sahil Nayar, Executive Director at FMI Limited (FREEMANS), said, “We are thrilled to announce that, in the 75-year history of FREEMANS Tools, this marks the first time we are partnering with a cricket team. Becoming the Principal Sponsor of the Saint Lucia Kings in the Caribbean Premier League (CPL) is a significant milestone for us. We believe that our values align perfectly and are excited to combine our strengths to make this partnership a success. We wish SLK all the best for what promises to be an exciting season.”
Satish Menon, CEO of KPH Dream Cricket Pvt Ltd., added, “On behalf of the entire Saint Lucia Kings team, I would like to welcome on board FREEMANS as a principal sponsor. The team looks forward to winning our maiden title and putting in some brilliant performances both for our fans and for FREEMANS.”
As part of the agreement, the FREEMANS Tools logo will be prominently displayed on Saint Lucia Kings’ playing and training jerseys. The company will also benefit from significant brand exposure through various marketing and promotional activities.
FREEMANS Tools, founded in 1950, has a strong reputation for producing high-quality measuring tools and has established a global presence. The company’s partnership with Kerala Blasters FC in the Indian Super League (ISL) further highlights its commitment to sports sponsorship.
Saint Lucia Kings have assembled a strong squad for the 2024 CPL, blending international stars like Heinrich Klaasen and Faf du Plessis with local talent of Johnson Charles and Alzarri Joseph. The inclusion of young sensation Noor Ahmad adds further depth to their squad. Saint Lucia Kings will kick off their 2024 CPL campaign against St Kitts & Nevis Patriots on September 2 at 4:30 AM IST.