The Caribbean Premier League (CPL), Saint Lucia Kings have announced a new partnership with the sports betting portal, Melbat.
With this deal, the brand has become the unit’s principal partner ahead of the CPL 2025.
Both the platform and the team believe that perseverance and toughness are essential qualities for champions. Anyone who is motivated by the desire to win, who believes in themselves, and never gives up deserves a reward, and faithful MelBet customers understand this better than anyone else. MelBet has become a vital member of the St. Lucia Kings squad, assisting players and fans in their journey to triumph.
Satish Menon, CEO of Saint Lucia Kings, said, “We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team. We’re confident that this partnership will bring us the luck and success we need as we aim for another great season.”
Saurabh Arora, Chief Commercial Officer of Saint Lucia Kings, commented, “We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13. This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence aligns perfectly with our own ambitions. We look forward to a successful season both on and off the field.”
Saint Lucia Kings were created in 2013 and have since established themselves as one of the Caribbean Premier League’s (CPL) most active and ambitious clubs.
The squad is well-known for its formidable lineup, which includes both local and foreign talents. It includes a mix of seasoned professionals and promising rookies looking to make an impression on the world stage. Over the years, the squad has been privileged to have included cricket legends like Faf du Plessis, Andre Fletcher, and Roston Chase.
Darren Sammy, the team’s new coach, is regarded as one of the greatest all-rounders in cricket history. His leadership on the squad and on the world stage has gained him tremendous acclaim.
The team values collaborating with MelBet as it coincides with its goals for the game and allows them to launch an effective fan engagement strategy. Together, they continue to create unique experiences for fans.
