Beyond the badminton court, Indian icon Saina Nehwal is driving a powerful new initiative for women’s health, forging a partnership with Naarica, a disruptive Direct-to-Consumer (D2C) menstrual hygiene brand.
Nehwal is not just lending her celebrated name; she’s investing an undisclosed sum into Naarica and stepping into the role of brand ambassador, signalling a deep, personal commitment to revolutionizing menstrual hygiene access and shattering stigmas in India. This dual role underscores her dedication to accessible healthcare and empowerment for women across the nation.
This strategic alliance unites Nehwal’s stellar image as a paragon of strength, discipline, and holistic well-being with Naarica’s core mission: to deliver safe, sustainable, and effective menstrual hygiene solutions directly to consumers. The partnership marks a pivotal moment in the push for period positivity and open conversations around menstruation.
Saina Nehwal, a Padma Bhushan and Padma Shri recipient and Olympic medalist has consistently inspired millions through her athletic prowess and unwavering dedication. Her collaboration with Naarica extends her influence into vital social advocacy, directly addressing menstrual hygiene as a cornerstone of women’s overall health and well-being – a topic often relegated to the shadows. By championing this cause, Nehwal aims to dismantle societal taboos and empower women to prioritize their health without shame or silence.
Expressing her enthusiasm, Saina Nehwal said, “I am proud to partner with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.”
Shruti Chand, founder of Naarica, added, “Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, her advocacy for our product will help us navigate through different demographics and help educate audiences on absorbent sanitary care as important hygiene care products. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities.”
Naarica distinguishes itself in the burgeoning Indian menstrual hygiene market through its D2C model, ensuring products focused on safety, comfort, and environmental sustainability reach consumers directly. This approach allows Naarica to offer affordable, high-quality options while simultaneously fostering crucial dialogues and educational initiatives around menstrual health, breaking down barriers to information and access.
This collaboration between Saina Nehwal and Naarica signifies a watershed moment, poised to amplify the crucial message of menstrual hygiene, women’s health, and empowerment across India, paving the way for a healthier and more equitable future for women.
Saina Nehwal is not only one of India’s most decorated badminton players but a national icon. A former World No. 1, and a recipient of both the Padma Bhushan and Padma Shri, Saina continues to inspire athletes and women nationwide with her tenacity and commitment. Beyond the court, she actively champions various causes, serving as an ambassador for leading organizations including Jaro Education, MyGate, Bachpan Play School, and AHPS, now adding Naarica to her impactful portfolio.