SailGP, one of the world’s fastest-growing sports assets, has developed an expanded title partnership with the Swiss watchmaker, Rolex.
The revolutionary collaboration between the two brands represents a strategic move to enhance the sport’s greatest global championship, with Rolex at its core. The expanded agreement also marks the commencement of the Rolex SailGP Championship. The announcement builds on the very successful foundational cooperation that began in 2019.
SailGP CEO Sir Russell Coutts, said, “The dawn of the Rolex SailGP Championship marks a new era in our sport – a testament to a shared pursuit of excellence, both on and off the water. Rolex’s heritage of performance and precision perfectly complements SailGP’s mission to redefine the sport of sailing – an annual championship, providing thrilling racing in iconic global destinations. SailGP and Rolex are now one and the same, and we’re incredibly proud to share this journey with them.”
Arnaud Boetsch, Director of Communication & Image at Rolex, said, “For almost a century, Rolex has been synonymous with achievement across the world’s most iconic sports, including nearly 70 years of involvement with sailing. SailGP is a trailblazer, representing precision, teamwork and innovative technology. Since the series’ inception, Rolex has celebrated the journey of the sport and its athletes, marked by exceptional performance, incredible milestones and powerful emotions, both on and off the water.
“On the eve of this highly anticipated 2025 Season, I would like to congratulate Russell Coutts on his leadership to elevate the championship to new heights over the past five years and thank him for our partnership. We are thrilled to deepen our support as Title Partner and celebrate the success of SailGP, reinforcing our shared vision to push boundaries and inspire future generations.”
Beginning this weekend, the Rolex SailGP Championship will be incorporated into all areas of the SailGP ecosystem, resulting in a more comprehensive and informative viewing experience for fans watching online. The agreement also includes new broadcast visuals for SailGP’s Emmy-winning LiveLine, course maps, turning markings, and other live features. The new-look championship marque will also premiere on all SailGP digital platforms, including online, social, and the SailGP app, with additional branding upgrading the event experience and offering a premium, coherent aesthetic to the Race Stadium at Mina Rashid and throughout the calendar.
Rolex will also become the title partner for the Rolex Los Angeles Sail Grand Prix, which will take place over two thrilling days of racing on March 15-16, 2025. The Swiss watchmaker will also remain the official timepiece of SailGP until the end of Season 14, ensuring the competition’s future development and fanbase expansion. Rolex will collaborate with SailGP to create high-quality content that brings fans behind the scenes and inspires and motivates good change.
