SailGP, one of the world’s fastest-growing sports assets, has developed a new global commercial partnership with Fever, the leading live-entertainment discovery platform.
Starting with the 2026 season and continuing through 2028, Fever will be SailGP’s official ticketing partner, assisting fans worldwide in discovering, booking, and enjoying SailGP events like never before.
With this multi-season agreement, Fever will bring its digital-first ticketing system and worldwide community of experience seekers to the SailGP globe, making it easier than ever for racing fans to identify and attend their most iconic global events. From the moment fans find an event to cheering on the winners on event day, Fever will assist in delivering a smooth, personalised fan experience at all times. Fans can expect immediate, hassle-free access to tickets for all worldwide events, as well as personalised suggestions for forthcoming races and experiences based on their preferences.
Andy Thompson, Managing Director, SailGP, said, “We’re delighted to welcome Fever to the SailGP family as our Official Ticketing Partner. Their innovative approach to digital ticketing and audience engagement aligns perfectly with our vision for transforming the live sports experience. As SailGP continues to grow its global fanbase, this partnership will help ensure our events are more accessible, discoverable, and enjoyable for fans around the world.”
Mariano Otero, SVP Business Development, Fever, said, “We are proud to be partnering with SailGP, one of the most dynamic and forward-thinking sports leagues in the world. Fever’s mission is to inspire people through real-world experiences, and SailGP offers one of the most thrilling and engaging live experiences anywhere. Together, we’re aiming to make SailGP events more discoverable and more accessible to fans in every market.”
This collaboration demonstrates SailGP’s continuous commitment to work with forward-thinking, fan-focused partners that share its enthusiasm for sustainability, technology, and exceptional live experiences. With Fever’s global presence and experience in digital ticketing, the relationship will allow SailGP continue to develop on a global scale.
