The National Basketball Association (NBA) team, Sacramento Kings have inked a multi-year collaboration with the hip-hop legend, entrepreneur and philanthropist, Curtis “50 Cent” Jackson.
Following this association, the rapper’s premium wine and spirits company, Sire Spirits LLC has been named the official premium champagne and spirits partner for Rush, one of Golden 1 Center’s premium clubs, that serves courtside and season ticket members. The club will also entail a 500-bottle wall of the award-winning champagne Le Chemin du Roi, which translates to “The King’s Path” in English.
The Kings revealed that 50 Cent’s G-Unity Foundation will also join forces with the Sacramento Kings Foundation to make a hefty investment in Sacramento youth throughout the season along with offering scholarships.
The New York rapper founded the G-Unity Foundation in 2003, which helps initiatives that encourage social and leadership qualities in young people across the country. The Kings revealed that the two foundations involved will conduct a dinner for Kings and Queen Rise Co-Ed Youth Sports and Mentoring League players and coaches. An interaction between the Kings TV’s Kyle Draper and Jackson will take place at the event which will emphasize the latter’s career dynamics and the G-Unity Foundation.
While speaking about the partnership, Sacramento Kings Owner and Chairman Vivek Ranadivé said, “We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy. This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
Curtis “50 Cent” Jackson, added, “I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism. I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”