Former Indian cricketer, Sachin Tendulkar recently announced his investment in the digital entertainment and tech firm JetSynthesys. The equity investment has been valued at a whopping $2 million.
Tendulkar had several tie-ups with JetSynthesys in the past, the company collaborated with the Indian legend on several apps like 100MB, video games like Sachin Saga Cricket Champions and Sachin Saga VR. The tech company’s and Tendulkar’s partnership seems to be only getting stronger with time.
Ahead of the deal, Tendulkar also stated that “My association with JetSynthesys goes back to almost 5 years now. We started our journey with ‘Sachin Saga Cricket Champions’ and strengthened it with a unique Virtual Reality cricket experience. It is one of the most popular games in its category with over 20 million downloads. Our next product was 100MB, a first-of-its-kind digital destination for all things cricket. When this association began, the aim was to provide an authentic gaming experience for cricket lovers across the globe; now I am briefed that the team is looking to diversify that purview to include more cross-category digital products and platforms”.
JetSynthesys have made a name for themselves through their partnership with the ‘little master’ and the bond will be witnessed yet again when the two parties collaborate to enhance their outreach in the digital market.