The cricket legend, Sachin Tendulkar has partnered with health-tech startup, Sugar.fit, dedicated to managing and reversing Type 2 and pre-diabetes.
As the company’s brand ambassador and investor, Tendulkar brings his commitment to fitness and healthy living to the forefront of the diabetes fight in India.
Madan Somasundaram and Shivtosh Kumar, Co-Founders of Sugar.fit, expressed their excitement over Tendulkar’s involvement and said, “We are deeply honoured to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives.”
Sachin Tendulkar, sharing his enthusiasm for the partnership, added, “Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a heathier India.”
Sugar.fit offers a comprehensive platform for diabetes management, combining fitness coaching with nutritional guidance. Users can access personalised health plans and expert support via an app to help them achieve their wellness goals. Additionally, Sugar.fit has introduced a range of diabetes-friendly products, including sugar-control atta, sugar-control rice, diabetes protein powder, sugar-control juice, and sugar-control vinegar. These products are designed to support blood sugar management and overall health for the entire family, complementing the platform’s holistic approach to diabetes care.
With Tendulkar’s influence and Sugar.fit’s innovative solutions, the collaboration is set to inspire a new wave of health-consciousness in the fight against diabetes across India.