Bank of Baroda (BOB), one of India’s premier public sector banks, has unveiled its first ad campaign, ‘Play The Masterstroke’, featuring the cricketing legend and the bank’s global brand ambassador, Sachin Tendulkar.
Like Sachin has been known for playing unbelievable masterstrokes on the pitch all through his career, the film promotes people to bravely play the masterstrokes of their lives to realise their financial dreams and aspirations by selecting a bank that is trusted and backed by a century-long legacy.
The phrase ‘Play The Masterstroke’ is a motivational call to action for customers, encouraging them to pursue their aspirations, whether it’s owning a home, buying a car, or reaching a big personal or professional goal. Sachin Tendulkar, who represents excellence, trust, resilience, consistency, and leadership, is the campaign’s face, reinforcing the bank’s position as a trusted partner in assisting clients to score big and accomplish their financial objectives.
Bank of Baroda has also recently released a promo trailer featuring Sachin for the bob Masterstroke Savings Account, a unique bank account created for consumers seeking a premium banking experience. The advertisement captures the attention of viewers and offers the various unique features and a slew of benefits that come with the Bob Masterstroke Savings Account.
Shailendra Singh, Chief General Manager – HR and marketing, Bank of Baroda, said, “The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.”
The Play The Masterstroke ad takes the phrase ‘Masterstroke’ from cricket to banking, with the slogan expertly integrating other cricketing terms like ‘over’ and ‘century’.
The background music in the marketing film is a unique composition that was carefully curated utilising an acoustic and electric violin, with a subtle use of “Yeh Hain Mera Masterstroke” to emphasise the brand positioning.
The brand film will be exhibited on social media and in cinemas across India, while product clips will be broadcast extensively on television. The ‘bob Masterstroke Savings Account’ commercial will be seen on television in ten languages.