A full-stack used car buying and selling platform in India, Spinny has unveiled a few films for its new campaign ‘Go Far’ with the brand ambassador, Sachin Tendulkar. The advertisement is all about going past conventional boundaries, not halting at the finish line, and continuing to explore. Accomplish things instead of waiting for them to happen.
Advertisements were influenced by ordinary people’s one-of-a-kind journeys to achieve their dreams, find love, and sometimes get back to basics.
The Go Far manifesto represents the idea of pursuing ambitions and objectives regardless of how crazy, ambiguous, or ostensibly impractical they appear.
Go Far for your dreams:
The big and the little ones. Whether it’s taking a driving lesson at the age of 70, enjoying a dream apartment with a new car, or simply envisioning things incredible bigger than humongous.
Go Far for love:
Go a long way for love, and put up a good fight for it. Even though it involves work in old age that you couldn’t do when you were younger due to commitments. Wellness really doesn’t permit at this age, and yet you go further for those little aspirations and that big love.
A car is a special acquisition, and the company attempts to make it even more special for each of its consumers.
In a candid discussion with Gaurav Kapur, the former Indian cricketer discusses his opportunity to witness his first car again in a new TV commercial. He talks about how his first car, despite its small size, continues to hold so many memorable moments for him. The Master Blaster also discusses the unique sensation that your first car provides, as well as his favourite driving experiences.
Sachin Tendulkar, said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores the life and goes places. Our car reflects us and sometimes complements our personality. Go Far celebrates the spirit to dream big and making things happen. It pushes us to go far for our dreams, both the big and the small ones”
Go far is an initiative that showcases diverse individuals and their stories to drive people further than their normal routine. This is done in order to achieve what they truly, genuinely want.
The journeys symbolise a very humanistic take on pushing boundaries, whether it’s a family celebrating a new vehicle and a new house or an elderly couple fixating on a wish they overlooked for many years.
Spinny Founder and CEO, Niraj Singh, commented, “We believe in life and in your choices, go far. You should be able to buy a car that you actually, really want to buy, that you know would make you happy. With Spinny, we’d go that extra mile, and go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real and we made it happen. A car is a special purchase for a home and our endeavour is to make it extra special for each of our customers.”
The ad received a large amount of positive feedback after it went live. Users posted their tales of going above and beyond to become who they are today, as well as the journeys they managed to take to explore themselves and their aspirations. The advertisement was also shown on Disney+ Hotstar and Star Sports during Asia Cup 2022.