The Indian digital lending platform, Kissht has inked a long-term pact with the legendary cricketer, Sachin Tendulkar.
The development has enabled the former Indian cricketer to join Kissht as a strategic investor and brand ambassador. Enhancing Kissht’s offerings in swift credit financing and driving the business forward are the collaboration’s focal points.
The partnership is likely to consist of marketing campaigns across digital mediums featuring the former Indian opener advocating for Kissht.
“It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians,” Sachin Tendulkar said.
Ranvir Singh, Founder and CEO, Kissht, said, “Sachin Tendulkar is a name that resonates with the entire country, and with an association with the icon, we aim to position Kissht as a brand that serves every Indian. While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family.”
Kissht, owned and operated by OnEMi Technologies, has its office registered in Mumbai. The digital money lending company provides swift credit at a low rate of interest. The entity also has a client base of over 10 million.