The South African T20 league, Betway SA20 has announced a new three-year partnership with Suzuki Auto South Africa.
As part of the new deal, the brand has become the league’s proud vehicle partner for the 2026, 2027 and 2028 seasons. The agreement is another significant step forward for SA20’s expanding commercial portfolio and the Japanese motor brand’s rising presence in South African sport.
Suzuki will receive high-impact visibility throughout the 34 SA20 matches, as well as local and international television partners and the league’s rapidly expanding digital platforms, as part of the new deal. This will be aided by broadcast integration, in-stadium activations, a series of innovative digital promotions, and significant Suzuki vehicle displays at select matches.
SA20 League Commissioner, Graeme Smith, said, “We’re thrilled to welcome Suzuki as our Proud Vehicle Partner for Betway SA20. Their focus on performance, innovation and adventure fits perfectly with the energy of our League. Suzuki brings the same spirit of excitement that we aim to deliver to fans across the country. Supporters can look forward to some incredible in-stadium experiences this season, including a major fan opportunity we’ll be announcing soon. We’re excited to hit the road together and take the tournament to new heights.”
Henno Havenga, General Manager of Sales and Marketing at Suzuki Auto South Africa, said, “Cricket has a unique way of bringing South Africans together, and that spirit of unity aligns perfectly with Suzuki’s philosophy. Betway SA20 captures the excitement and optimism that makes sport so powerful, and we are thrilled to be part of a tournament that continues to inspire fans on and off the field. For us, this is about more than visibility – it’s about connection. Whether in the stands, on the field or in the communities around the game, this partnership celebrates the passion and diversity that define South Africa. We’re excited for what lies ahead.”
Suzuki’s agreement with Betway SA20 adds to its increasing list of high-profile sporting collaborations. In recent years, the brand has signed significant deals with Cricket South Africa, Orlando Pirates Football Club, the Confederation of African Football (CAF), and the Griqualand West Rugby Union, demonstrating its dedication to the sporting environment. Suzuki continues to advocate community upliftment at the grassroots level through its Rugby Sevens development plan in partnership with the Humanitarian Empowerment Fund, which identifies and nurtures young talent across Gauteng’s West Rand.
On the other hand, SA20 also bagged King Price Insurance as the official proud insurance partner. Season 4 of Betway SA20 is set to commence in less than six weeks, with the opening match between defending champions MI Cape Town and Durban’s Super Giants at Newlands on Boxing Day (December 26).
