Rush Street Interactive (RSI) is set to partner with IMG Arena to create the first-ever UFC Event Centre. It will be UFC’s first-ever live betting data product.
RSI is one of the fastest-growing online casinos and regulated online gaming companies in the United States, while IMG Arena is a leading sports betting service and content hub.
The UFC Event Centre and UFC’s official data feed was available on UFC 254 on Rush Street’s North American sites- BetRivers.com and PlaySugarHouse.com.
The event centre will deliver more features and fast path data points for UFC events than any betting product. It will also focus on data delivery in less than two seconds, live betting data points, live statistics, Fighter/event details, 3D visualizations of live UFC action, and live in-round betting for every UFC event globally.
The launch of the UFC Event Centre was announced 12 months ago with the tie-up between the Endeavor-owned duo, allowing IMG Arena to sell the UFC’s first-ever live betting data product to betting operators around the world.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said, “Rush Street Interactive is known for leading the industry in bringing new online casino and sportsbook services and content to the North American market. We are delighted to extend our partnership and launch the UFC Event Centre live in the market with the team.”
Meanwhile, RSI’s President Richard Schwartz admitted that UFC Event Centre would help in taking the next step in fan engagement in UFC. He also believes that this product will bring great entertainment value to the betting experience.