The volleyball fever is in the air as the most talented athletes prepare to light up the stage in the inaugural edition of the RuPay Prime Volleyball League (PVL). The volleyball league has received tremendous interest from a variety of brands, which have partnered with the competition as sponsors in a variety of categories.
RuPay, India’s first global card payment network, has signed as the league’s title sponsor, while the online gaming platform, A23 has been named as the league’s “powered by” sponsor in a multi-year deal.
Associate sponsors include the educational technology company, Byju’s, the fintech company, Cred, the sports news website, Dafa News, one of the largest healthy food platforms, EatFit, the nourishing drink Amul Kool, and the paint products manufacturing company, Nippon Paint. India’s domestic volleyball tournament’s sponsorship portfolio also includes the leading sports, fitness, and lifestyle brand, Cosco and the hospital chain, Apollo Hospitals.
The competition will be aired on the Sony network, Sony Ten 1, Sony Ten 2, Sony Ten 3 (Hindi), and Sony Ten 4 (Tamil and Telugu). The league will also be streamed live on Sony’s OTT platform, SonyLIV.
Speaking about their association with all the sponsors, Tuhin Mishra, Co-Founder & MD, Baseline Ventures, said, “There’s no tournament that can be hosted without the support of sponsors and therefore I would like to thank each and every partner for coming on board for Season 1 of the RuPay Prime Volleyball League. We are overwhelmed by the interest the tournament has received from a wide range of sectors and we are certain that all the sponsors will have a massive impact in taking the RuPay Prime Volleyball League to all corners of our country. We hope to build a long-lasting partnership with each one of our partners.”
Joy Bhattacharya, CEO, RuPay Prime Volleyball League, said, “We are absolutely ecstatic to have a large number of sponsors on board for the RuPay Prime Volleyball League. As the tournament begins its new journey, the support from all the sponsors is vital for the success of the competition. All the partners are massively successful in their respective sectors and we couldn’t have asked for a better line-up of sponsors. I thank all of them for showing their support and we look forward to a long and fruitful association in the upcoming seasons as well.”
In the league, seven franchises from seven different cities will compete for the trophy. The seven franchises are Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts. The league kicks off on February 5 at Hyderabad’s Gachibowli Indoor Stadium.