In this newly unveiled campaign, the brand aims to straighten its ideology that all of us can be champions with the right skill set, power and judgment.
The new campaign emphasizes how RummyCulture and the game itself share the ethos of the Culture of Champions. The film also goes on to showcase that a player needs an appropriate skill set to play the game and that its winners should also be helmed as champions like every other sport.
The new campaign, which is produced by Grey World Wide India, has been released on multiple digital platforms including Facebook, YouTube and OTTs.
Commenting on this development, Harbhajan Singh said, “I am glad to have associated with RummyCulture, which respects the skills that players across the board require, and inspires a Culture of Champions among Rummy players. A game of Rummy needs skill, practice, strategy, perseverance, and dedication to win. Taking this into consideration, it’s only correct to acknowledge that champions are made here as well, at RummyCulture.”
Amit Kushwaha, Head of Brand Strategy, Gameskraft said, “We are proud to have Harbhajan singh on board and are sure that this partnership will rightly communicate our brand’s message and ethos. RummyCulture pursues to highlight the skill and intelligence that players need to play the game of Rummy. This resonates well with Harbhajan Singh, who is a former cricketing Champion. We truly believe that anybody can be a champion in their game with the right knowledge, acumen, and attitude, and look forward to a fruitful association.”