Seagram’s Royal Stag Packaged Drinking Water has kicked off its latest festive campaign, #CelebrateLarge, combining cutting-edge technology and cultural celebration to engage India’s digitally savvy youth.
Fronted by cricket superstar Rohit Sharma, the initiative invites consumers to embrace the brand’s philosophy of “Living It Large” through interactive, tech-driven experiences.
Central to the campaign is an AI-powered greeting experience that lets fans create hyper-realistic, personalized video messages featuring Rohit Sharma, leveraging regenerative AI and advanced voice synthesis. Designed for the festive season, the feature allows users to craft memorable, shareable messages that bring a unique personal touch to celebrations.
Expanding its digital footprint, Royal Stag has introduced an AR-enabled 3D festive map, offering users an immersive journey through India’s cultural celebrations. Adding to the festive spirit, cricket star Suryakumar Yadav provides curated recommendations spanning music, gifting, fashion, and food, helping fans elevate their celebrations.
Yatish Mehrishi, CEO of ENIL, said, “Festivals in India are about culture, expression, and togetherness, and music is what makes these moments even more special. At Gaana, we are excited to partner with Seagram’s Royal Stag on the #CelebrateLarge campaign, which is reimagining the festive experience through technology, creativity, and innovation. This collaboration is about inspiring today’s generation to make their celebrations more personal, expressive, and truly larger than life.”
The campaign also partners with Gaana, integrating music as a core element of the festivities. Exclusive playlists inspired by the #CelebrateLarge philosophy are available to users.
By blending technology, celebrity influence, and cultural sentiment, Royal Stag Packaged Drinking Water is redefining celebration for India’s youth, encouraging them to not just live large, but to #CelebrateLarge.
Rohit Sharma, beyond his cricketing achievements, continues to be one of the most influential faces in Indian advertising. His recent collaborations with brands like Galderma, Prozo, SRMB Steel, ixigo Trains, Wavin, JK Lakshmi Cement, Swiggy Dineout, True Elements, Oral-B, Oakley, TCL, Swiggy Instamart, and Max Life Insurance, highlight his pan-Indian appeal across consumer segments.
