The Italian football club, AS Roma, has secured a new main shirt sponsorship agreement with the Italian betting company, Eurobet, ending the club’s prolonged search for a front-of-shirt partner during the ongoing 2025–26 season.
Under the multi-year agreement, Eurobet’s branding will appear on the front of Roma’s playing shirts through the end of the 2028–29 season. The logo is expected to make its on-field debut during Roma’s away fixture against Como 1907 on Sunday, March 15.
The deal concludes a period in which Roma had operated without a primary shirt sponsor for more than half of the current Serie A campaign. Securing a main sponsor restores one of the club’s most valuable commercial assets and strengthens its broader revenue strategy.
Roma have moved quickly in recent months to rebuild their sponsorship portfolio. In December, the club announced Hungary-based low-cost airline Wizz Air as its official sleeve sponsor. The following month, Roma also unveiled a commercial partnership with Middle Eastern luxury fragrance brand Gissah, further expanding its global commercial network.
The Eurobet agreement represents a significant boost to Roma’s commercial operations at a time when sponsorship revenue has become a critical pillar of modern football economics.
Beyond shirt branding, Eurobet is expected to activate the partnership through fan engagement campaigns, digital promotions and marketing initiatives tied to Roma’s matches and media platforms, leveraging the club’s global fanbase to increase visibility for its digital sports content services.
On the sporting front, Roma remain firmly in the race for European qualification. The club currently sits fifth in the Serie A standings with 51 points, level with Como and five points behind the third-placed side. Roma have also progressed to the round of 16 in the UEFA Europa League, with the coming weeks likely to prove decisive for the club’s ambitions this season.
With the addition of Eurobet as its principal shirt sponsor, Roma now restore a key commercial platform while continuing to strengthen its brand partnerships as part of its long-term growth strategy in European football.
