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Rohit Sharma’s brand value to witness a surge following T20I captaincy

Rohit Sharma will lead India in the T20I series against New Zealand.

Team India’s journey in the ICC Men’s T20 World Cup 2021 ended in the group stages along with Virat Kohli’s stint as the skipper of the shortest format. The talismanic batsman had made this big announcement in September before IPL 2021 phase 2.

The task of appointing a new skipper for the T20 format has already been done as Rohit Sharma is going to be taking over the captaincy role from Kohli. As the T20 World Cup ends, the Indian team will be hosting New Zealand for a three-match T20I series along with two Test matches. 

Rohit Sharma as a brand:

Anywhere in the world, you go, if any person is labelled as a celebrity he/she can be seen promoting different brands and products.

The same goes for Rohit Sharma, the Indian cricketer is not only famous in India but is well known worldwide for his superior batting skills. Considering the popularity of the cricketer, different brands want to get associated with his name, as it can help in their marketing. 

The star Indian batsman’s current net worth is around 180 crores. Currently, more than 20 brands have signed a deal with the Indian ace cricketer. If we name one then it will include, world’s well-known sports brand, Adidas, which Rohit has been promoting since 2013.

Apart from that, the Mumbai batsman’s endorsement list includes sports drinks, educational companies, sports betting companies, banks, and several other different entities. While the batsman is also the first non-footballer, who has been signed by the Spanish football league, La Liga, as their brand ambassador in India.

As per a report in 2019, after Rohit Sharma showed a tremendous form in the ICC ODI World Cup, he charged more than 1 crore per day to promote any brand through television advertisements, promotional events and digital or print promotion. 

The new Indian T20I captain’s brand value is likely to increase:

Rohit Sharma is one of the A+ category players other than Virat Kohli and Jasprit Bumrah in the Indian team, who are paid 7 crores yearly. While it is reported that the Hitman charges a fee of around INR 3 crores for any brand endorsement.

The expensive fee for endorsing a brand is justified as Rohit Sharma is a big name not only in Indian cricket but also in world cricket. Any particular brand’s association with the right-handed batsman will be fruitful for the company in terms of global outreach. 

In recent months, Rohit Sharma has been signed as brand ambassador for two companies, TAGG and Infinity Learn. He was also featured in a new campaign launched by Adidas India, but that was all before he was named the Indian T20I captain. So, from now any company that is willing to associate with the Indian batsman is about to witness a hike in his endorsement fees. 

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