Swiggy Dineout, India’s leading restaurant discovery and reservation platform, has launched a new campaign, “Bhoolna Mana Hai,” featuring the Indian cricket team captain, Rohit Sharma.
The campaign is aimed to make the Great Indian Restaurant Festival 2024 an unmissable celebration of flavours, special rewards, and unforgettable dining moments.
The “Bhoolna Mana Hai” campaign leverages Rohit Sharma’s popularity to create a fun and engaging experience. The cricketer’s forgetful persona is used to highlight the importance of not missing out on the GIRF 2024, which offers diners a flat 50% discount at over 10,000 participating restaurants across 39 cities in India.
Speaking on the launch of GIRF 2024, Swapnil Bajpai, Head at Swiggy Dineout said, “As the festive season approaches, we know our customers are eager to celebrate at their favourite restaurants. The Great Indian Restaurant Festival has been growing bigger with each edition and we’re excited to bring it back within the same year due to popular demand. GIRF is Swiggy’s way of bringing together the best restaurants with unbeatable deals, making dining out both affordable and enjoyable. With vibrant flavours and creative dishes from across India, this edition promises to be our grandest yet, and we’re excited to share it with our customers.”
By creating a memorable and exciting campaign, Swiggy Dineout hopes to encourage people to explore new restaurants, discover delicious food, and enjoy unforgettable dining experiences. The “Bhoolna Mana Hai” campaign is a testament to Swiggy Dineout’s commitment to providing exceptional value and experiences to its customers.
Swiggy Dineout is India’s leading restaurant discovery and reservation platform. With a vast network of restaurants across the country, Swiggy Dineout offers diners a seamless experience to find, book, and enjoy dining at their favourite restaurants.